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Search Engine Optimization Services

Before you spend money on advertising campaigns in print, broadcast, or on-line, make sure your web site is ranked high in the search engines*, or you will not be leveraging those advertising dollars.

Here's a common scenario: you hear a radio ad when driving down the road, or see a print ad while waiting in the dentist's office - an ad that catches your interest. By the time you get back to the office, though, you have forgotten the exact URL. So, if you're like 85% of web users, you turn to the search engines for help, keying in whatever you remember of the company name, URL, product name or description. However, if the company advertising hasn't first achieved top rankings for those related "key words," you will not be able to find the site you want.

Integrating Search Engine Optimization strategies with your off-line and on-line marketing is a must in today's competitive marketplace and challenging economy. Give us a call so we can help you determine which of the following options will contribute most to your company's long-term success on-line.


Link popularity Development ... more 
From researching your niche industry and prospecting related web sites to making personal contact and securing targeted links, I'll provide the complete link popularity solution.
Competitive Analysis Services ... more 
In order to understand your positioning within your marketplace on the Web, you need to know how your top competitors are doing - and what they're doing - when it comes to search engine optimization (SEO) strategies. Our Competitive Advantage Report will do just that - shed light on current status and, most importantly, identify lead generation and customer acquisition opportunities for your web site.
Pay Per Click Ad Management ... more

Getting your web site listed within the search engines is the best way to create a strong presence on the web. Having those listings will drive traffic to your site, day after day, month after month. Our search engine optimization services make sure your site can take advantage of these traffic-generating engines. Getting a listing in most of the major search engines is still free.

However, there is also another breed of search engine, what I call the "pay for placement" search engine, also worth consideration. I recommend my clients consider using the most important of them - Overture - in their marketing plans. Overture is increasingly important for a number of reasons, including its recent partnership with AOL. Sites that have the highest bids at Overture are displayed within the top search engine results pages of AOL, AOL.COM, Netscape Net center and the Lycos Network.

So, bidding for keywords in Overture is another method of capturing the right kind of traffic - the customers who are looking specifically for your product or service.
Please Contact Us for more information about a customized Search Engine Optimization program for your website.
 

    

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