Search Engines
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SERVICES |
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Search
Engine Optimization Services
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Before
you spend money on advertising campaigns in print,
broadcast, or on-line, make sure your web site
is ranked high in the search engines*, or you
will not be leveraging those advertising dollars.
Here's
a common scenario: you hear a radio ad when driving
down the road, or see a print ad while waiting
in the dentist's office - an ad that catches your
interest. By the time you get back to the office,
though, you have forgotten the exact URL. So,
if you're like 85% of web users, you turn to the
search engines for help, keying in whatever you
remember of the company name, URL, product name
or description. However, if the company advertising
hasn't first achieved top rankings for those related
"key words," you will not be able to
find the site you want.
Integrating Search Engine Optimization strategies
with your off-line and on-line marketing is a
must in today's competitive marketplace and challenging
economy. Give us a call so we can help you determine
which of the following options will contribute
most to your company's long-term success on-line.
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popularity Development
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From
researching your niche industry and prospecting
related web sites to making personal contact and
securing targeted links, I'll provide the complete
link popularity solution.
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| Competitive
Analysis Services
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In
order to understand your positioning within your
marketplace on the Web, you need to know how your
top competitors are doing - and what they're doing
- when it comes to search engine optimization
(SEO) strategies. Our Competitive Advantage Report
will do just that - shed light on current status
and, most importantly, identify lead generation
and customer acquisition opportunities for your
web site. |
| Pay
Per Click Ad Management
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Getting
your web site listed within the search engines
is the best way to create a strong presence on
the web. Having those listings will drive traffic
to your site, day after day, month after month.
Our search engine optimization services make sure
your site can take advantage of these traffic-generating
engines. Getting a listing in most of the major
search engines is still free.
However, there is also another breed of search
engine, what I call the "pay for placement"
search engine, also worth consideration. I recommend
my clients consider using the most important of
them - Overture - in their marketing plans. Overture
is increasingly important for a number of reasons,
including its recent partnership with AOL. Sites
that have the highest bids at Overture are displayed
within the top search engine results pages of
AOL, AOL.COM, Netscape Net center and the Lycos
Network.
So, bidding for keywords in Overture is another
method of capturing the right kind of traffic
- the customers who are looking specifically for
your product or service.
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Please
Contact
Us for more information about a
customized Search Engine Optimization program
for your website. |
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