all search engines are equally strict about
spam. That is why there is an inappropriate
amount of fear over the penalties of spamming.
Another can consider tricks that are perfectly
acceptable for one search engine as spam.
some cases, some engines refuse to index pages
believed to contain spam, while others index
pages, but rank the pages lower. Another option
to the search engine is banning the whole site.
web masters fear that they may spam the engines
without their knowledge and then have their
entire site banned from the engines forever.
However, this just doesn't happen that easily!
The people who run the search engines know that
one can be a perfectly legitimate and honest
web site owner who, because of the nature of
his web site, has pages that appear to be spam
to the search engine.
engines know that it is difficult to get to
know exactly who is spamming and who happens
to be in the spam zone by mistake. Therefore,
they do not generally ban the entire site from
their search engine just because some of the
pages of a particular site look like spam. They
only penalize the rankings of the offending
pages. Any non-offending page is not penalized.
Only in the extreme cases, a search engine will
ban an entire site.
example, if a web site spams aggressively and
goes against the search engines' recommendations
and floods their engine with spam pages, then
it will receive a backlash in the form of entire
web site ban. Some engines, like HotBot, do
not have a lifetime ban policy on spammers.
As long as one is not an intentional and aggressive
spammer, one should not have to worry about
the entire site being penalized or banned from
the engines. Only the offending pages will be
penalized in ranking.
on some search engines, some pages, although
found to be using some of the search engine
spam techniques, are ranked high. Actually,
these are old pages - some are several years
old. Had these pages been submitted today, they
would have been scored low, or rejected.
of search engine Spam techniques
Google Search Engine Reacts to Spamming
Inktomi Search Engine Reacts to Spamming
say NO to Search Engine Spamming