Getting
your web site listed within the search engines
is the best way to create a strong presence on
the web. Having those listings will drive traffic
to your site, day after day, month after month.
Our search engine optimization services make sure
your site can take advantage of these traffic-generating
engines. Getting a listing in most of the major
search engines is still free.
However,
there is also another breed of search engine,
what i call the "pay for placement"
search engine, also worth consideration. I recommend
my clients consider using the most important
of them - Overture - in their marketing plans.
Overture is increasingly important for a number
of reasons, including its recent partnership
with AOL. Sites that have the highest bids at
Overture are displayed within the top search
engine results pages of AOL, AOL.COM, Netscape
Net center and the Lycos Network.
So,
bidding for keywords in Overture is another
method of capturing the right kind of traffic
- the customers who are looking specifically
for your product or service.
Initiating and managing Overture's bidding process,
though, can be time consuming. Therefore, I've
added a "Pay for Placement" Submission
Management Service to help clients integrate
and leverage their optimization keyword strategy
at Overture.com.
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