Also, search engine spamming
attempts usually center around being top ranked
for extremely popular keywords. You can try
and fight that battle against other sites, but
then be prepared to spend a lot of time each
week, if not each day, defending your ranking.
That effort usually would be better spent on
networking and alternative forms of publicity,
If those practical reasons aren't
enough, how about some ethical ones? The content
of most web pages ought to be enough for search
engines to determine relevancy without webmasters
having to resort to repeating keywords for no
reason other than to try and "beat"
other web pages. The stakes will simply keep
rising, and users will also begin to hate sites
that undertake these measures.
Consider search engine spamming
against spam mail. No one likes spam mail, and
sites that use spam mail services often face
a backlash from those on the receiving end.
Sites that spam search engines degrade the value
of search engine listings. As the problem grows,
these sites may face the same backlash that
spam mail generates.