Some of the common spam practices
according to Inktomi are:
i) Embedding deceptive and/or
hidden text in the body of web documents (not
related to actual content).
ii) Creating Meta data that
does not accurately describe the content of
web documents.
iii) Fabricating URLs that redirect
for no legitimate purpose.
iv) The misuse of third party
affiliate or referral programs.
v) Creating web documents with
intentionally misleading links.
vi) Cloaking/doorway pages that
feed Inktomi crawlers content that is not reflective
of the actual page.
vii) Creating inbound links
for the sole purpose of boosting the popularity
score of the URL (i.e. Link farming or link
spamming)
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