bottom line is - "If you link to sites
that are banned by Google for spamming, you
are inviting the risk of getting banned for
linking to a bad neighbor."
business needs a product to sell and the quality
of the product is very important for the success
and failure of the business. The product of
a search engine is relevant information.
of them has got an unique algorithm that ensures
that the "best" quality and "most
relevant" information will be displayed
first. Anyone trying to manipulate the search
results is actually trying to affect the product
quality of the search engines. And the search
engines can not simply afford to let anyone
manipulate their results nor can they let anyone
misuse the advantage of having a high rank.
depends on an algorithm called page rank while
ranking web sites. Pagerank is a numeric value
calculated after analyzing the inbound links
to a site. A site with a PR value 7 is considered
to be more important than a site with PR value
6.When a site with a high PR value links to
another site, a certain amount of the importance
is transmitted to the linked site. Pagerank
is a vast concept and is however not the subject
of this article.
uses a very sophisticated technology and is
very difficult to manipulate. However, spammers
always try to find loopholes so that non-competitive
sites can get into the top positions. So the
people behind Google are constantly updating
and improving their technology to be able to
keep up with the standards of their search results.
to these modifications new quality sites get
in the top ranks, the sites that do not maintain
the ethics of search engine optimization even
get banned from the search engine index from
time to time, comparatively poor quality sites
are pushed down in the search engine results.
This happens during each update.
the search engines understand that whether a
site should be banned is a matter of controversy
and those changes from time to time. Today a
methodology may be ok, but tomorrow (in the
next update) it may be considered unethical.
the latest shuffle of the Google results, inorder
to retain the quality of their search results,
it has adapted a strict attitude against those
trying to manipulate PR values of their sites
or misuse the advantage of having a high PR.
may heard of an ad network company, SearchKing.
Their concept was to place text ads on sites
that have a high PR score and use that PR as
a way to gauge part of the value of the ad.
An ad from a page with a PageRank of 7 cost
more than an ad from one that had a PageRank
there was another effect of this network in
Google's pagerank analysis system. When a site
with high PR links to a site with low PR, a
part of the importance is passed along to the
site with low PR. Now when a high PR site feels
another site worthy to link at because of the
content, it is alright as it is the natural
way to build PR. But in this case they were
linking to poor quality sites against a payment
and as a result in Google PR analysis, those
sites were deemed as important one.
was possible that after a certain period of
time those not-so-worthy sites would have started
to attain top ranks in the results, finally
affecting the quality of the Google results.
If they allowed this company get special treatment,
the search results would get so messed up that
they'd totally lose their relevancy after sometime.
It was a threat to Google's successful business
Google penalized the sites. SearchKing, the
ad network site got a PageRank Zero penalty
in the latest Google update. The main pages
of the network of all hosted sites saw its PageRank
reduced to half. These were the pages that had
a high PR.
problem was that they were trying to sell and
pass on the advantage of having a high PR to
sites that may not be worth getting that importance.