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| Q. |
How
Search Engines Make Sense of the Web? |
A. |
Search
engines are essentially massive full-text
indexes of web pages. The quality of the
indexes, and how the engines use the information
they contain, is what makes -- or breaks
-- the quality of search results.
We're all familiar with back-of-the-book
indexes. They're simply alphabetized lists
of the important words in the book, and
the pages on which they appear.
Search engine indexes are similar, but vastly
more complex that back-of-the-book indexes.
Although most of us will never want to become
experts on web indexing, knowing even a
little bit about how they're built and used
can vastly improve your searching skills.
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Q. |
What
can Search Engine Optimization do for my
business? |
A. |
Search
Engine Optimization guarantees that your
website will have top placement in the search
engines and directories we submit to. We
do this by first optimizing your web site
for search engine positioning thus making
your web site "search engine friendly."
A vast majority of web sites on the Internet
may look good on the outside but are very
poorly designed for great search engine
ranking. We ensure that your site is utilizing
all of the latest methods and technology
according to the specific rules for each
individual search engine or directory. We
then offer a variety of submission programs
that are specific to what you want to accomplish.
Our submission programs are targeted and
bring results unlike the many "blind
submission" programs out there that
really do nothing more than to submit your
URL. We focus on specific keywords, keyword
phrases and even individual search engines
and directories themselves.
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In
short, we will help your business obtain
top rankings in the most popular search
engines and directories on the Internet.
We guarantee it!
|
Q. |
What are the differences between
what I do and what we do on our own?
|
A. |
While
it is true that you can submit your site
to search engines and directories on your
own or even use software or online promotions,
it is a very time consuming task. You must
also take into consideration that understanding
and keeping up on the various rules and
guidelines that each search engine sets
up can easily turn into a full time job!.
I keep abreast of the latest search engine
methods and rules, which change all the
time and therefore, are able to provide
a professional service to you. We fully
understand the elements that make up a fully
optimized, search engine friendly web site
as well as the rules and methods that each
search engine sets forth.
We
also keep you from receiving unwanted
spam. Using many of the 'automated' programs
and services that are out there on the
market will not only bring poor results
but will bring you an almost endless stream
of spam and junk email. With our services,
we take that hit for you. You will never
receive any unsolicited email as a result
of our Search Engine Submission services.
Finally,
we follow up on our submission process,
another thing you can do on your own but
again, is a very time consuming element.
We provide detailed reports that actually
show where you are ranking in relation
to keywords, specific URLs and search
engines.
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|
| Q |
How
many search engines & directories does
I submit to? |
| A. |
We
focus on 15 top search engines and directories
but submit to 400+. We say "+"
because we actually submit to about 500
but sometimes not all submissions are accepted.
We keep the total number to around 400 because
many minor search engines are "here
today and gone tomorrow." Those programs
out there that say they will submit your
site to 1000's of search engines are usually
useless because a lot of those 1000's of
engines are merely email collection databases
set up for spamming. We submit to 400+ to
stay competitive with other offers out there
but really focus on the top 15 because this
is where 95% of your search engine traffic
will come from. |
| Q. |
Do
you manually submit to search engines or
do you use automated software?
|
| A. |
We
feel it is very important to manually submit
your site to the top 15 search engines and
directories and rely on advanced software
to submit to the rest. Many of the top search
engines refuse submissions from software
programs all together which is why we choose
to manually submit. Besides this, the 3
top directories - Yahoo, Looksmart, and
The Open Directory Project require that
categories be selected within their structure
before a site is submitted. No automated
program can do that. |
| Q. |
What
are Doorway Pages (also known as Gateway,
Bridge or Jump Pages)? |
| A. |
Doorway
pages contain hidden code as well as viewable
content that is specifically designed for
your keywords and phrases. These pages many
times look just like your regular web pages
but are highly optimized for maximum weighting
and ranking ability to each individual search
engine specification. These pages also allow
I to concentrate on one keyword phrase and
one search engine at a time. This enables
us to provide exactly what a particular
search engine is looking for. |
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| Q. |
Can
I achieve similar results on my own?
|
| A. |
It
is possible to achieve good rankings on
your own, but without a proven technique,
HTML expertise, continual knowledge of search
engine rules and regulations and lots of
time, your chances of achieving recurring
and consistent rankings above your competitors
is almost impossible. Our main focus is
to achieve high search engine rankings for
clients. We are professionals dedicated
to the research, technology and innovation
required to stay on the cutting edge of
search engine trends. |
| Q. |
Why
is search engine positioning pivotal to success
in this market? |
A. |
More
than 85% percent of all Internet users go
directly to search engines immediately upon
accessing the Internet to find what they
are looking for. Therefore you cannot afford
to be ranked anywhere but on the first page.
In addition, most Internet users do not
venture beyond the first page of a search,
so, unless you are being found there, your
chances of drawing those Internet users
to your site are very unlikely. Even if
you spend thousands of dollars on keyword
banner buys, site sponsorships, click through
advertising and the like, you need good
search engine rankings first and foremost!
The current industry standard on banner
click-thru is at about 0.5%. The highest
we have ever seen is 35% which is very rare.
Therefore if 1 out of 200 clicks on the
banner, where does the other 199 look? |
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| Q. |
What
if I have more than one web site?
|
| A. |
Each
site is treated as an individual project
having its own design and set up, submission
process and reporting. |
| Q. |
How
do you track the quantity of visitors directed
to my web site? |
| A. |
I
use Web Trends Statistical Reports to track
directed traffic. |
| Q. |
Am
I effective with framed web sites?
|
A. |
Typically
framed web sites rank low on search engines.
However, I've methods and techniques to get
around this so that even framed web sites
will rank well. |
| Q. |
Will
I alter my existing web site in any way?
|
A. |
No.
When optimizing your web site, much of the
optimization lies in the code itself and
not on the visible surface. However, in
relation to your Doorway pages, we may use
enhanced verbiage and simplified design
structure to focus on the specific keyword
or keyword phrase they are designed for.
Are singular keywords or phrases better
to use with search engines?
In relation to singular keywords, it depends
on the popularity of them. Keyword phrases
that specifically identify your products
and services enhance your ability to be
ranked. The researches have discovered that
most people use keyword phrases of two or
more words as opposed to singular keywords
when conducting searches as well.
How do I keep up with what search engines
are looking for?
I is comprised of professionals dedicated
to the research, technology and innovation
required to stay on the cutting edge of
search engine trends. We are constantly
studying each search engine's rules, regulations,
behavior and process timing. |
|
| Q. |
How
long will it take until I start seeing results?
|
A. |
It
depends on the search engine. Some index
your site in few days time while others
can take up to 2-3 months.
|
| Q. |
How
long will my company's web site stay at
the top of the major search engines?
|
A. |
I
will ensure that your company's web site
stays at the top of the major search engines
for the duration of your contract with us.
Because search engine positioning requires
continuous effort, we cannot guarantee that
you will retain top rankings should you
cancel your service with us. |
| Q. |
What
are the keyword and description guidelines?
|
A. |
All
keywords submitted must be relevant to the
content on your site. Words not relevant
to your site will be disregarded and must
be replaced. Descriptions 20 words or less
that describes your web sites content, products,
or services are most effective. Slogans,
or phrases like "guaranteed overnight
delivery" are not recommended.
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| Q. |
Are
my Doorway Pages hosted on your servers or
mine? |
A. |
We
prefer to host all Doorway pages that we
develop on your server under your domain
name. If we host it on our server, we must
acquire an additional domain name for you.
Some services out there state that it is
important that they host your Doorway Pages
on their servers, that they have high bandwidth
and state of the art servers. Nothing could
be further from the truth. First of all
they usually design generic looking Doorway
pages that contain your logo and some text
where we usually retain the same look as
your own existing web site. Secondly, as
those services continue to submit multiple
URL's for their clients under the service's
domain name; they can be targeted as spammers.
Search engines have been known to block
entire domains from their indexes and if
a service is hosting multiple Doorway Pages
for multiple clients under one main domain,
this could cost them dearly. That is why
we will attempt to host your Doorway Pages
under your domain name or another selected
domain that is in relation to your business.
It is more effective, looks more professional
and brings greater results.
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