| >> |
Do
not use text that is the same or slightly
different color as the background to 'hide'
words. Also, note the background color to
a table cell and make sure that any text
put inside the cell is not also the same
color as the page background color. |
| >> |
Do
not repeat the keywords in the Meta tags
more than once, and do not use keywords
that are unrelated to the site's content. |
| >> |
Do
not create a title like soft toys, soft
toys, and soft toys. etc. This is considered
as Spam. |
| >> |
Do
not repeat the keyword to increase its frequency
on a page (Keyword stuffing). Search engines
now have the ability to analyze a page and
determine whether the frequency is above
a "normal" level in proportion
to the rest of the words in the document. |
| >> |
Do
not optimize a page for top ranking, and
then swap another page in its place once
a top ranking is achieved. |
| >> |
Do
not put misleading words on the page in
the hope to attract visitors looking for
another topic.
|
| >> |
Do
not submit a page to the search engines
that, once loaded, automatically redirects
to a page of different content. |
| >> |
Do
not create a page that prohibits the user
from using the browser's back button to
return to the search engine results.
|
| >> |
Do
not create too many doorways with very similar
keywords.
|
| >> |
Do
not submit the same page more than once
on the same day to the same search engine. |
| >> |
Do
not submit pages that contain keyword filled
'sentences' that make no sense. |
| >> |
Do
not put multiple instances of the Title
Tag in the HTML code. For a while, Spammers
were enjoying success with this, but the
search engines quickly caught them, and
it is now considered Spam. |
| >> |
Do
not put pages of content in layers and position
them off screen or practice the same kind
of behavior by turning the visibility of
the layers to 'off.' |
| >> |
Do
not use tiny or 'invisible text' in the
page.
|
| >> |
Do
not send query to a search engine with an
automated 'rank reporting tool' hundreds
of times per day. |
| >> |
Do
not purchase multiple domains and put duplicate
copies of the web site on each domain. Search
engines can detect duplicates and may penalize
the entire block. |
| >> |
Do
not participate in Link Popularity Programs
or Farms (that means participating in link
exchanges for the sole purpose of increasing
the ranking in search engines). |
| >> |
Do
not participate in Link Popularity Programs
or Farms (that means participating in link
exchanges for the sole purpose of increasing
the ranking in search engines).
Do not submit different versions of the
web site (i.e. do not simply duplicate a
Web page, give the copies different file
names, and submit them all) in the hope
of getting multiple listings. That will
be interpreted as an attempt to flood the
engine. |
| >> |
Do
not submit more than the allowed number
of pages per engine per day or week. Each
engine has a limit on how many pages one
can manually submit to it using its online
forms.
|
| >> |
Do
not cloak.
|
| >> |
Do
not support affiliate sites with same or
similar content but a different site designs. |
>> |
Never
submit doorways to directories. Follow the
submission guidelines carefully. |
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